Klaus Gueniker

Executive Vice President, Sales and Services for the Asia Pacific

Klaus Gueniker joined 20-20 Technologies in 2006 as its Vice President of Manufacturing Solutions, following 20-20’s acquisition of a company he founded in 1993, Virtual Systems. He is currently 20-20 Technologies’ Executive Vice President, Sales and Services for the Asia Pacific, based in Germany. His role is to accelerate the company’s development in the region by establishing strategy for channels, partnerships, sales, marketing and customer support. He is the company’s internal champion for corporate manufacturing-related partnerships and a member of the Technology Steering Committee, serving alongside the Senior Vice President of Product Development and CEO.

Before joining 20-20 Technologies and founding the US-based Virtual Systems, Klaus was Director of Engineering for an US-based Institutional Casegoods and OEM Manufacturer and a cabinet maker in his family’s business; his roots in the interior design and furniture industry run deep. Career highlights have been developing in the late 80s one of the world’s first Product Configurator, integrating ERP with CAD/CAM and automated CNC shop-floor equipment in the Furniture Industry.  In the early 90s he took part in an early Lean Manufacturing initiative for the Furniture Industry and started the development of enterprise software solutions for manufacturing supporting that Lean initiative as well as enabling Mass Customization.

Klaus holds an engineering degree and is a chartered engineer for the wood industry, both qualifications obtained in Germany. He also holds a three-year degree in cabinet making. His professional life has been divided between North America and Central Europe and recently China.  

Klaus Gueniker

Facts

  • With 30 years of hands-on experience in the industry, Klaus has extensive expertise in the interior design and furniture industry
  • Klaus is a pioneer in advancing the furniture industry in terms of mass customization, engineering automation and shop-floor execution in North America, Europe and Asia.

Quote

“Keep challenging the status quo, listen carefully to people within and outside of your industry, think globally but act locally. The world doesn’t end outside your county line; that’s where it begins.”

“To innovate, you need to create a think tank environment where people with different cultural and business backgrounds and personalities have room to explore and test new ideas, challenge the status quo and improve it steadily and consistently. Innovation is not a 100-meter dash; it’s a long-distance journey.”